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E-commerce is nothing new for everyone. As a traditional industry, the door and window industry has also slowly stepped into the Internet in the past few years, and many enterprises have embarked on the road of e-commerce. However, after experiencing the peak of development in 2015, e-commerce has ushered in certain changes. In the face of this change, how should the Internet ecosystem of door and window enterprises be built?
1、 E-commerce Chengxin profit model
Traditional door and window enterprises have their own value chain profit model, which is facing challenges from the Internet and industry latecomers. This challenge is not uncommon. We will find that there are new business models in every field to challenge the original profit model. For example, cloud farms in the field of agricultural materials circulation and one-mu fields in the fresh food industry have subverted and challenged traditional circulation and brand door and window enterprises with new Internet platform models.
How does the traditional door and window industry transform to the "Internet"?
2、 Have the courage to take the first step of innovation
Every traditional door and window enterprise hopes to have a new son: a new business entity. However, the building of a new business entity is not simple. According to the experience of Ruiyun Zhirui in Internet transformation counseling, less than 10% of the 100 traditional door and window enterprises with transformation demands will actually resort to transformation actions, and only 3-5% will truly succeed in transformation. Traditional door and window enterprises need to first resolve the determination to truly face the Internet ecology and the courage of self-revolution to succeed in the future Internet revolution.
3、 Loss or profit?
Are the channels, resources, customers and dealers accumulated offline by traditional door and window enterprises still valuable in the process of transforming to the Internet? Will there be losses if we do not retain? How to activate traditional industrial resources is a challenge for traditional door and window enterprises that want to be networked.
4、 Change of consumption mode
The rapid development of e-commerce in China is largely attributed to those consumers who have gone from offline to online. Today, the O2O platform and application end have sprung up around consumers, and consumers have taken the lead in moving from online to scenario-based. Scenario-based consumption has completely changed the original consumption mode: from simple shopping behavior to location-based consumption. For traditional door and window enterprises, how can they reach consumers who are changing their positions anytime and anywhere? Where do marketing resources go? How to build a brand They are all urgent new challenges.
5、 Integration of products and the Internet
The most important pain point of Internet ecological remodeling of traditional door and window enterprises is that teams and organizations need to be reshaped, and complex teams and partners with Internet and industrial thinking are needed. The most common mistake that traditional door and window enterprises make is to use simple industrial thinking and original business thinking to manage the business model of the Internet; Or blindly superstitious Internet thinking, both of which will lead to the failure of Internet ecological construction.
The Internet ecosystem, which includes cross-border e-commerce, all-category, big data and other fields, is changing from the trading internet to the industrial internet, and is a new Internet era. In the next five years, the normal of China's economic industry will be business innovation, that is, the "new normal" of the transformation of traditional door and window enterprises. If traditional door and window enterprises are preparing to transform to the "Internet", the main premise is that they need to be more innovative in business.
Conclusion: In the context of the rapid development of the Internet, more and more door and window enterprises have "hit the net", but they may not succeed. With the increasing number of "touchscreen" enterprises, the market competition is becoming increasingly fierce, which requires door and window enterprises to build a good Internet ecosystem and take a healthy development path.